Covers fundamental concepts, techniques and analytical skills of marketing
Equips students with knowledge of China’s business environment, marketing systems and business practices
Applies marketing principles and theories to real-life cases
General Education (36 Credits)
English for Oral Academic Communication
English for Academic Writing
Chinese Language (Putonghua) for Communication I
Chinese Language (Putonghua) for Communication II
Evolution of Chinese Language
Logic and Critical Thinking
Introduction to Information Literacy
Free Elective (Details)
Free Elective (Details)
Programme Specific Courses (24 Credits)
Principles of Marketing
Economics for Business Studies
Information Systems Management
Introduction to Advertising and Public Relations
Statistics for Business
Introduction to Marketing in the Chinese Mainland
Business Specific Elective
Life Enrichment and Appreciation Programme (Details)
Graduates of this programme are eligible to apply for admission to the full-time top-up degree programmes offered at the Lingnan University campus by LIFE in collaboration with overseas universities:
The College has established an articulation agreement with the following Mainland and overseas universities for our graduates to articulate to the following degree programmes.
International Business, International school, Huaqiao University
International Economics and Commerce, Economics and Finance College , Huaqiao University
Business Administration, Business Administration College , Huaqiao University
Bachelor of Arts in Business Administration, Wesleyan College (Up to 50% of tuition scholarships will be given based on grades, recommendations and interviews.)
The College has established an articulation agreement with Chu Hai College for our graduates to articulate to the following degree programmes.
Bachelor of Business Administration (Hons) (Year 3)
Bachelor of Business Administration (Hons) in Finance (Year 3)
Bachelor of Business Administration (Hons) in Finance and Information Management (Year 3)
Bachelor of Business Administration (Hons) – Marketing Stream, Lingnan University
Bachelor of Business Studies, University of Canberra in collaboration with LIFE
Bachelor of Business Administration (Hons) in Marketing, City University of Hong Kong
Students can apply for the Student Membership of the Hong Kong Public Relations Professionals’ Association Limited (PRPA)
Students can apply for the Student Membership of the Hong Kong Institute of Marketing (HKIM). Graduates are also eligible for exemption from certain subjects of the Professional Diploma in Marketing from HKIM.
Students can register as The Chartered Institute of Marketing (CIM) Affiliate (Studying) Member
Students have an opportunity of studying for one term in Mainland China or Taiwan.
Business Week 2016 was held by the Business Division of CCLU & LIFE for all business students in February 2016.
Proper grooming is important in workplace. To prepare our students for the career after graduation, the Business Division organized a Grooming Workshop to equipped our students with essential make-up skills so as to boost their self-confidence through a neat and tidy appearance. A professional make-up artist was invited to share with our students the grooming styles for different occasions and make-up skills required. Apart from the Grooming Workshop, a Wine Tasting Workshop was also held in the same week. A sommelier was invited to introduce the history and culture of wine and the skills of wine tasting to our business students.