*Higher-Diploma-in-Marketing-and-Advertising

*Higher Diploma in Marketing and Advertising

Key Features

  • Imparting comprehensive and professional marketing knowledge and skills, including advertising and customer communication skills

  • Covering advanced topics such as brand management and services marketing

  • Preparing students to become marketing and advertising professionals

Programme Objectives

  • Provides academic and professional training in comprehensive marketing, advertising and communication skills

  • Emphasises a combination of theories and practical experiences

Programme Learning Outcomes

Upon completion, students will be able to:​
  • demonstrate fundamental business knowledge and competence in both Chinese and English Language;
  • design appropriate marketing plans for particular market segments, products, and services;
  • ​identify a range of economic, social, cultural, and behavioral factors that influence a consumer’s purchasing decisions;
  • acquire sound knowledge of different promotional tools; and
  • apply the concepts of marketing to a business environment.

Curriculum

General Education (24 Credits)

  • General English

  • English for Oral Academic Communication

  • Business Communication

  • Chinese Language (Putonghua) for Communication I

  • Chinese Language (Putonghua) for Communication II

  • Introduction to Information Literacy

  • Free Elective (Details)

  • Free Elective (Details)

 

Programme Specific Courses (36 Credits)

  • Statistics for Business

  • Financial Accounting

  • Principles of Marketing

  • Economics for Business Studies

  • Principles of Management

  • Information Systems Management

  • Digital Marketing Fundamentals#

  • Advertising and Integrated Marketing Communications

  • Brand Management

  • Understanding Consumers

  • Services Marketing

  • Marketing Research

# Subject to approval

「2+1」Articulation Pathway

Earn a UK Degree in 3 years
 
Students who are admitted to Business or Tourism related programmes offered by CCLU/LIFE will be given a “conditional offer” from the University of Stirling. Upon graduation#, students can articulate to the 1-year Top-up Degree programmes offered by University of Stirling in collaboration with LIFE, including  
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University of Stirling
  • One of world's top 400 universities (The Times Higher Education World University Rankings 2016)
  • 2nd in Scotland and 4th in the UK (The Times Higher Education 150 Under 50, 2016)
  • 384th in the World (QS World University Ranking 2015/16)
For details regarding University of Stirling, please click here.

#Students are required to meet the corresponding admission requirements. LIFE reserves the right in making the final decision to admit students to the top-up degree programmes offered by LIFE in collaboration with the University of Stirling.

The top-up degree programmes are exempted courses governed by the Non-local Higher and Professional Education (Regulation) Ordinance, Government of HKSAR. It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.

Articulation Prospects

Graduates of this programme are eligible to apply for admission to the full-time top-up degree programmes offered at the Lingnan University campus by LIFE in collaboration with overseas universities:

*This is an exempted course governed by the Non-local Higher and Professional Education (Regulation) Ordinance, Government of Hong Kong Special Administrative Region. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

The College has established an articulation agreement with the following Mainland and overseas universities for our graduates to articulate to the following degree programmes:

  • Bachelor of Arts (Hons) in Business and Management (Top-up), London School of Business and Management

  • International Business, International school, Huaqiao University

  • International Economics and Commerce, Economics and Finance College , Huaqiao University

  • Business Administration, Business Administration College , Huaqiao University

  • Bachelor of Arts in Business Administration, Wesleyan College (Up to 50% of tuition scholarships will be given based on grades, recommendations and interviews.)
     

The College has established an articulation agreement with Chu Hai College of Higher Education for our graduates to articulate to the following degree programmes:

  • Bachelor of Business Administration (Hons) (Year 3)

  • Bachelor of Business Administration (Hons) in Finance (Year 3)

  • Bachelor of Business Administration (Hons) in Finance and Information Management (Year 3)

 

Some recent graduates of this programme were admitted to the following Bachelor’s Degree programmes:

  • Bachelor of Business Administration in Marketing, City University of Hong Kong

  • Bachelor of Business Administration (Hons) – Marketing Concentration, Hong Kong Baptist University

  • Bachelor of Business Administration (Hons) – Marketing Stream, Lingnan University

Career Prospects

  • Advertising
  • Public Relations
  • Customer Relationship Management
  • Customer Services
  • Event Management
  • Retailing
  • Sales and Marketing
  • Government or Non-governmental Organisations

Professional Recognition

  • Students are eligible to apply for the Student Membership of HKIM

  • Students can register as The Chartered Institute of Marketing (CIM) Affiliate (Studying) Member

Teaching and Learning Support

HKMA/TVB 傑出市場策劃獎2016


同學出席「HKMA/TVB 傑出市場策劃獎2016」研討會,了解市場推廣計劃背後的構思,以及如何運用市場策略取得最佳宣傳效果。

嶺南「2+1」升學階梯 3年取英國大學學位

 

嶺南大學持續進修學院 University of Stirling合辦 體驗英式學習 一年制銜接學士課程

港生四川義教學習感恩

Scholarship

The following scholarships were available for students with outstanding performance in academic studies, great achievement in extra-curricular activities and/or valuable contribution to the College/University/Community:

  • Lingnan Business Faculty Members Scholarship
  • Department of Marketing and International Business Scholarship
  • Lingnan Club Scholarship
  • Lingnan Education Organization Scholarship
  • Lingnan University Alumni Association (Hong Kong) Scholarship

Graduate Sharing

布朗然

布朗然

  • 2016年市場推廣及廣告學高級文憑課程畢業生
  • 升讀University of Hull市場及管理學(榮譽)文學士課程
修讀市場推廣及廣告學高級文憑,我學到的不只是書本上的專業知識,更多是多媒體製作、市場分析、廣告策略等實用技巧。學院課程具認受性,講師教學認真,課堂師生互動,這一切都有助培訓學生具備思考能力,讓學生的潛能得以充分發展。不論對升學還是就業,都有莫大的裨益。
陳勵瑩

陳勵瑩

 
  • 2015年市場推廣及廣告學高級文憑課程畢業生
  • 升讀嶺南大學市場學工商管理(榮譽)學士課程三年級
在嶺南大學持續進修學院學習期間,獲益良多。雖然初入學時有點不適應,可是隨著時間的流逝,我也體會了不一樣的校園生活。記得那時候,放學跟同學一起在學院裏趕功課的日子最為難忘,我們有更多的時間在一起相處,更因此成為了好朋友。在學院期間師生關係亦師亦友,使我的學習更順利。經過一番辛勤的日子,現在也有所收獲升讀了本地學士學位課程,希望未來也能將過去所學得的知識加以運用,並繼續努力學習。